AEG
Premium home and kitchen appliances innovator and supplier.
THE BRIEF
To create an open, experiential stand.
Enabling visitors to approach naturally from all directions, with theatrical elements and a focus on the stand being a hub for events.
CLIENT
AEG
LOCATION
KBB, Birmingham
WORK
Exhibition Stand
What we delivered
Theatrical in-person moments
With the stand created to house live demonstrations, the space was centred around becoming a hub for visitors and creating a 'buzz' in the hall.
Accessible digital integrations
With large screens, the cooking demonstrations were shared with those passing the stand, not only highlighting the product offering but also drawing people in to experience something new.
Tall, illuminated graphics
Asserting the brands presence in the space, the graphics and logos were placed to bring the stand to life, whilst making their presence clear from across the room.
THE EXPERIENCE
An atmospheric buzz on the stand for all visitors, with their premium product on display.
Integrating digital elements that were accessible to their target customer, the stand was vibrant and illuminated and welcomed visitors to explore the offering.
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Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings as well as lovely comments about our stand. Thanks once again Envisage!
Smith & Nephew, USA
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