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Pirelli
World-renowned, Italian-based tyre manufacturers.
THE BRIEF
To create an exhibition stand that felt entirely synonymous with the brand, whilst adhering to constraints laid out in the brief.
Combining key interactive elements, high-level branding and design as well as considered architectural makeup to create a powerful, luxury stand.
CLIENT
Pirelli
LOCATION
Autosport International, Birmingham
WORK
Exhibition Stand
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What we delivered
Powerful product displays
With the world-famous products on display, the stand showcased the brand's Formula One heritage. The tyres created an interactive element to the stand using various display formats, encouraging visitors to explore the space and the brand.
Visual representation of core values
Innovation, technology, style and performance. The key elements of the Pirelli brand shone through across the stand from structure, graphics, product displays and formal meeting spaces.
High-level applications
Cutting no corners for a premium finish, the stand was entirely tailor-made to suit the needs of the event. With clear consideration for how best to engage the target audience and showcase the best of the brand, the stand took centre stage on the floor.
THE EXPERIENCE
A showcase of the brands Formula One heritage and future.
The space catered to all visitors, with private meeting spaces, open areas to explore the brand, and products on display in an interactive way. The stand welcomed a huge number of fans and visitors with them able to participate in the different elements of the stand, the striking large-scale architecture filling the room.
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