The goal is to create an environment so visually engaging that it practically begs to be shared. That means making your stand Instagrammable. But why is it so important? And how do you design a space that gets people to stop, take a picture, and share it with their network? Here’s how to do it.

In today’s digital-first world, a picture really does speak a thousand words – especially on Instagram. Visitors sharing images of your stand isn’t just free advertising; it’s social proof. When potential customers see others engaging with your brand, it builds trust. When people see your stand on their feed, they’re more likely to take a look at your website, follow you, or even visit your stand themselves. In short, the more people interact with your stand on social media, the more business you can drive. 

Your stand should look stunning in person, but also on a screen. Think about the angles, colours, and focal points that will make a perfect backdrop for a photo. Here are a few design tips to help you create that Instagram-worthy space:

Use Bold, On-Brand Colours: Choose a colour palette that not only fits your brand but also stands out in photos. Bright, contrasting colours or clean, minimalist designs often work well in photos and catch attention in a crowded exhibition hall.  

Interactive Elements: People love to engage. Whether it’s a photo booth, an interactive touchscreen, or a fun props area, add elements that encourage people to stop and play.

Statement Signage: Make your branding impossible to miss. Your logo and message should be prominent, but in a way that doesn’t overpower the design. Creative signage and clever taglines can make visitor want to snap a pic.

Lighting is Key: Great lighting makes huge difference in photos. Ensure your stand is well-lit to make the space feel welcoming, and make sure the lights compliment your brand colours.

Ultimately, an Instagrammable stand is about creating an experience – one that leaves visitors wanting to share their visit with others. It’s not just about great design, but how the stand feels. A welcoming environment, engaging staff, and attention to detail will make visitors want to take a picture. And when they do, it’s not just your stand they’re sharing, it’s your brand, your personality, and your message. 

In the words of our Business Development Director, Hannah Whalley “What many brands overlook is the importance of personality. Your stand isn’t just about the design or your products, it’s about the people. Faces bring your brand to life and add authenticity to your stand and your visitors’ experience. A photo of your team smiling and engaging with attendees can resonate more than a picture of the stand alone. If you want to encourage visitors at the event to spend time on your stand and share it organically, the experience that those on your stand give them is going to be paramount.” 

When you’ve got a beautiful, functional space that represents your brand, your team are just an extension of this. Don’t limit the impact of your stand to the people standing in front of it or even to those in the room. Start thinking about your next exhibition with social media in mind.

Let’s talk about how we can bring your creative concepts to life.