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Radiometer
A product-first experience designed to reflect the brand's commitment to improving patient care.
THE BRIEF
The Envisage team were tasked with delivering a stand that placed product demonstration at the forefront.
The objective was to create a layout that made Radiometer’s diagnostic solutions instantly visible, reinforcing their commitment to patient care. The stand needed to facilitate conversations by integrating the products into the space - acting as both a showcase and a meeting point where visitors could engage directly with experts.
CLIENT
Radiometer
LOCATION
IBMS, Birmingham
WORK
Exhibition Stand
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What we delivered
A distinctive dual-zone layout
Designed as a back-to-back stand, the space was divided into two distinct zones. One side focused on Radiometer’s emergency department hot lab solutions, while the other highlighted their point-of-care testing (POCT) capabilities. This separation allowed visitors to navigate effortlessly and focus on the solutions most relevant to them.
High-impact printed graphics
Expansive graphic displays spanned the backboard of each side and extended onto the product display units. These bold, on-brand visuals ensured the stand was instantly recognisable while reinforcing Radiometer’s expertise. The clear, structured design made the information easy to digest, helping visitors understand the technology at a glance.
Bespoke, illuminated display units
Custom-built product display units formed the heart of the stand, featuring sleek white surfaces with integrated graphics labelling each product above them. Encased in crisp white LED lighting along the base, these units became a natural focal point, inviting guests to stop, explore, and connect with Radiometer’s team.
THE EXPERIENCE
The stand delivered a full-circle experience for visitors.
Its 360-degree layout encouraged movement, drawing in visitors from multiple angles. Even those not initially seeking a particular solution found themselves naturally exploring both sides, drawn in by the stand’s open, practical design. The clarity and simplicity of the layout ensured that guests could engage at their own pace, appreciating the accessibility of information while experiencing firsthand Radiometer’s dedication to advancing patient care.
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