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Zanussi
A leading brand in household appliances makes its debut appearance at KKB.
THE BRIEF
The goal was clear: create a space that was impossible to ignore and left an impression.
Zanussi wanted a stand that celebrated their diverse selection of products - from washing machines to cookers - and highlighted their innovative approach to home living.
CLIENT
Zanussi
LOCATION
KBB, Birmingham
WORK
Exhibition Stand
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What we delivered
Graphics that told a story
Across the stand, we used confident, clear graphics that captured the essence of the Zanussi brand. These visuals weren’t just decoration; they communicated the company’s history, values, and mission, complementing every corner of the stand and reinforcing its identity.
A working kitchen mock-up
To bring Zanussi's products to life, we created a functional kitchen with a central island. The space allowed guests to see the products in action, making the experience interactive and engaging.
Fitting product displays
Products were showcased on elevated bespoke units, seamlessly blending with the stand’s bold yellow branding. These units gave the products a true-to-life scale, allowing visitors to explore and engage with the products in a space that felt both functional and creative.
THE EXPERIENCE
The stand was direct, approachable, and vibrant.
It wasn’t just another exhibition space, it was a place where Zanussi’s story unfolded in a modern, relaxed environment. The layout was easy to navigate, with plenty to discover, making it a space that drew guests in and kept them engaged. Even from a distance, the stand communicated Zanussi's message loud and clear.
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