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Samsung
A global leader in innovation and technology brought its cutting-edge security to Europe’s leading cyber security event.
THE BRIEF
Samsung envisioned an exhibition space that would spotlight its state-of-the-art security technology and breakthrough innovations.
As a market leader in security imaging, the brand sought to create a stand that would not only house a wide array of technology but also feature functional areas for meetings, storage, hospitality, and interactive elements. The project called for a double-deck design that would captivate visitors and emphasise Samsung’s expertise, with a special focus on an AI-powered interactive feature.
CLIENT
Samsung
LOCATION
Infosecurity Europe, Birmingham
WORK
Exhibition Stand
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What we delivered
Integrated digital solutions
The stand brought together interactive touchscreens, camera displays, and a unique model railway, all carefully designed to captivate and engage. Each element was placed to allow visitors to explore the technology without distraction, ensuring each product and feature had its own dedicated space to shine.
An exclusive hospitality suite
The upper deck was dedicated to a luxurious hospitality lounge, accessible only by invitation. With a stunning glass structure offering expansive views of the bustling floor below, the lounge provided an exclusive retreat where guests could relax, network, and enjoy premium service.
Security scenario touchpoints
Scattered throughout the stand were stations, each displaying a unique security scenario. These units not only anchored the stand but also told a compelling visual story through graphics and insights, giving visitors an innovative way to engage with Samsung's security solutions.
THE EXPERIENCE
The stand was designed to be a vibrant hub, where cutting-edge technology and Samsung’s brand presence worked in perfect harmony.
Interactive elements and hospitality zones were thoughtfully positioned, guiding visitors smoothly through each area. The result was a dynamic and memorable experience that reinforced Samsung’s authority in security imaging, making a striking impact at Infosecurity Birmingham.
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