Utilising different dimensions was key to mimicking the famous 'Golden Vallenys' of Munster. The rolling hills of Munster were represented by a curving, almost organic structure, that undulated with generous archways providing inviting entrances onto the stand.

There was no sense not considered, with every element of the stand designed to immerse the visitors into the Dairygold brand. From VR, a meet, eat and greet counter, and interactive visuals, the space was inescapable for visitors who were drawn to explore the stand.

An interactive story wall which told visitors about the Dairygold Experience. This acted as a hook to stop visitors in their tracks. The scene was brought to life with animation when people touched the drawing on the wall. We also installed a ‘pick and place’ area. Viewers selected one of ten objects which triggered an animation telling them about an aspect of Dairygold.