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Designer Sofas
A stylish, walk-in showroom - right in the middle of a trade show.
THE BRIEF
Designer Sofas wanted a space that brought their brand to life.
The stand needed to boost brand awareness while showcasing their latest living room, dining room, and bedroom sofa ranges. Putting visitors at the centre - the brand wanted to offer a space where guests could picture their ideal home, connect with the brand, and explore the variety of styles on offer.
CLIENT
Designer Sofas
LOCATION
Ideal Home Show, London
WORK
Trade Show Stand
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What we delivered
An approachable, multi-perspective layout
The stand had an open setup, designed with 360-degree access. Each side offered something to explore, so no matter where visitors entered from, they were greeted by standout displays. The layout encouraged flow, made the space approachable, and maximised footfall.
Bespoke feature walls
To define the different ranges without closing off the space, we introduced custom feature walls. These subtle dividers added shape and structure while keeping the feel open and relaxed. Each zone became its own ‘room,’ allowing guests to imagine how the sofas could fit into their homes.
Minimal graphics, maximum impact
Large-scale vinyl graphics wrapped both the outside and inside of the stand. Featuring location-based store info and clean branding, the graphics gave Designer Sofas a presence without overpowering the products. It was sleek, simple, and made sure visitors left knowing the brand’s name.
THE EXPERIENCE
Guests experienced stepping into a real showroom, tucked inside the noise of a trade show.
The layout was easy to move through, with clear sections and space to pause, sit, and connect with the brand’s team. With track lighting, a soft sound system, and dynamic digital screens, the space was always active - there was always something to see, hear, or explore. A calm, inspiring setup that felt like a home worth stepping into.
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