Kingsway Group | Case Study

THE BRIEF

An exhibition stand to showcase industry-leading products.

Known for their expertise in anti-ligature designs and patient safety, the space needed to showcase the best of the brands offering.

CLIENT

Kingsway

LOCATION

Healthcare Estates, Manchester

WORK

Exhibition Stand

What we delivered

Product integration

Ensuring the product was centre stage was the main priority, taking the time to create a space that integrated the products seamlessly was essential. There was no corners cut when it came to functionality, and visitors were able to experience the product in action, first hand.

Educational graphics

Strategically placed graphics brought the Kingsway Group's stand to life, showcasing the different products and their specialities. Brand recognition was instant and it enabled visitors to learn about the products at their own discretion.

Organic visitor flow

With no closed sides, the space felt open and welcoming. It meant that visitors were able to explore any of Kingsway Group's products that caught their attention, and those working on the stand could engage with visitors at numerous touch points.

THE EXPERIENCE

A successful showcase for Kingsway Group.

Lead-generation was strong, a testament to the incredible product, but also the formatting of the space that was purpusefully designed to create visitor engagement.

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