Michelin Bike Shed | Case Study

THE BRIEF

A haven for motorbike ethusiasts, where they can meet, grab a coffee or even stop for a haircut.

Teaming up with Michelin, the headline sponsor for the Bike Shed Event at London's Tobacco Dock, the team were excited to work on designing and creating an engaging exhibition space for riders and fans alike, an event with a focus on celebrating acceptance and inclusivity in the biking world.

CLIENT

Michelin

LOCATION

Bike Shed, London

WORK

Exhibition Stand

What we delivered

A space to connect and explore

The event aimed to showcase how riding a bike serves as a common ground for everyone. To bring this to life, product displays took centre stage - positioned centrally to create a space where people could gather and explore the engineering of each motorbike up close.

Striking contrasts

The clever use of clean lines, birch-faced plywood and sustainable materials made this a light and airy space, which was contrasted by bold, eye-catching graphics and the dramatic colours of the display bikes.

An AI-powered, interactive photobooth

We created a custom-built photo booth that invited guests to dive into its AI-generated features. With no door to hold them back, visitors were encouraged to step right in and explore, adding a fun and interactive element to the stand.

THE EXPERIENCE

The experience was designed to be friendly, inclusive and immersive.

Guests could easily admire the impressive mechanics of the bikes, listen to industry experts, or dive into the bustling network of visitors, feeling truly part of the stand. It wasn’t just a space they passed by - it was a space that made them feel involved. With Michelin as the headliner, their presence was woven throughout the experience, showcasing the expertise and innovation they brought to the event.

Get In Touch

Related Projects

Stoneglow Candles

A refreshed space for a brand with over 30 years of heritage in designing and crafting handmade candles.

VIEW PROJECT

Onepointfive

One of the world’s biggest commerce platforms, Shopify is a one-stop shop for millions of brands looking to sell their products online.

VIEW PROJECT

Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings as well as lovely comments about our stand. Thanks once again Envisage!

Smith & Nephew, USA