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Robotproof - Belissima
Launching Italy's favourite hair-tool brand, Bellissima, into the UK.
THE BRIEF
Working in collaboration with Robotproof to design, build and install an immersive brand experience across the UK’s most popular retail destinations.
CLIENT
Robotproof
LOCATION
UK Shopping Destinations
WORK
Brand Experience
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What we delivered
Portable luxury
Popping up in a different city every weekend, the brand experience was designed to be easily erected and and dismantled, whilst still feeling like a premium immersion into the Bellissima brand.
Immersive experience
Cutting no corners on design and development, every element was bespoke to the desired experience and user flow, feeling like a step inside a salon.
Tailor-made execution
With no off-the-shelf solutions, the bespoke design, build and installation ensured the smoothest of executions in every venue, with guests flooding the pop-up to experience Bellissima's offering.
THE EXPERIENCE
A show-stopping brand experience
Bellissima had a key focus on bringing brand awareness to the UK market. Starting with only 1% market share in the UK, they launched a campaign this year to gain buy-in from the UK marketplace. Taking to the most-popular shopping venues, this brand experience has contributed to substantial growth and awareness.
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