MSL Global - Lexus | Case Study

THE BRIEF

The Lexus chalet needed to be undeniably Lexus - sophisticated, forward-thinking, and impossible to ignore.

More than just a display, it had to be a destination, drawing guests in with its striking design, inviting atmosphere, and seamless blend of technology and craftsmanship.

CLIENT

MSL Global - Lexus

LOCATION

Goodwood Festival of Speed, West Sussex

WORK

Event Chalet

What we delivered

A multi-level showcase of Lexus excellence

The two-story chalet was a space to both admire and engage. Visitors could unwind in stylish lounge areas, take in the sweeping festival views from a spacious balcony, or get up close with Lexus’ latest automotive masterpieces.

Bespoke display and storage features

Every element of the interior was carefully considered to make the space feel both personal and premium. Custom-built display and storage units seamlessly integrated high-quality graphics, subtly woven into shelves and surfaces to immerse guests in the Lexus story.

Commanding visuals at every angle

Lexus’ presence was impossible to miss, with bold, panoramic graphics wrapping both the exterior and interior of the stand. These striking visuals didn’t just decorate the space - they enhanced it.

THE EXPERIENCE

The Lexus chalet was a destination for motorsport enthusiasts.

A vibrant hub where guests could immerse themselves in the brand, connect with fellow enthusiasts, and experience Lexus’ vision of the future. Whether stopping by for a moment of calm or diving into the details of each car, visitors left with a deeper appreciation of Lexus’ craftsmanship and a lasting impression of their time at the Festival of Speed.

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