Canon | ESCRS London 2026

THE BRIEF

For ESCRS London 2026, Canon wanted an exhibition stand that reflected the breadth of its ophthalmic offering while creating a welcoming environment for visitors and the wider Canon team.

The space needed to accommodate product demonstrations, brand communication and customer meetings within a clear and cohesive design.

Client

Canon

LOCATION

ESCRS London 2026

Work

Exhibition Stand & Product Display

WHAT WE DELIVERED

Canon ophthalmic product display with demonstration equipment on the ESCRS London 2026 exhibition stand

Purpose-Built Product Displays

Dedicated product areas were designed around Canon's equipment, giving each display the space and visibility needed for demonstrations. Integrated screens, lighting and seating created a practical setup for showcasing the technology, while the open layout kept the experience accessible and inviting for visitors.

Canon exhibition stand with timber detailing, integrated lighting and ophthalmic product displays at ESCRS London 2026

Integrated Lighting, Cohesive Design

Lighting was integrated throughout the stand to connect the different product and visitor areas, creating a consistent atmosphere across the space. Warm timber detailing and softly curved forms added contrast to the clean white finishes, bringing the overall design together.

Canon exhibition stand at ESCRS London 2026 with suspended branded canopy, reception area and illuminated displays

Designed to be Recognised

The suspended canopy placed Canon's iconic red logo high above the stand, creating an immediate and recognisable presence across the exhibition hall. The curved form gave the signage a strong architectural quality, helping the stand stand out while keeping the overall design clean and cohesive.

THE EXPERIENCE

From brief to build, bringing the Canon experience to life.

Our team took the project from initial concept through to final installation, bringing together the creative, technical and build expertise needed to deliver the stand as planned.The result was a distinctive exhibition environment that gave Canon the space to showcase its technology, connect with visitors and support its team throughout ESCRS London 2026.