Envisage Logo
Get In Touch
Envisage Logo
Get In Touch

Designer Sofas Group

A stylish, walk-in showroom – right in the middle of a trade show.

THE BRIEF

Designer Sofas Group wanted a space that matched their premium identity.

The stand needed to boost brand awareness while showcasing their latest living room, dining room, and bedroom sofa ranges. Putting visitors at the centre – the brand wanted to offer a space where guests could picture their ideal home, connect with the brand, and explore the variety of styles on offer.

Client

Designer Sofas Group

LOCATION

Ideal Home Show, London

Work

Exhibition Stand

Share this:

What we delivered

custom trade show stand for designer sofas group
An approachable, multi-perspective layout
The stand had an open setup, designed with 360-degree access. Each side offered something to explore, so no matter where visitors entered from, they were greeted by standout displays. The layout encouraged flow, made the space approachable, and maximised footfall.
custom exhibition stad for designer sofas group
Zoned layout with open feature walls
To define the different ranges without closing off the space, we introduced custom feature walls. These subtle dividers added shape and structure while keeping the feel open and relaxed. Each zone became its own ‘room,’ allowing guests to imagine how the sofas could fit into their homes.
DSC09508
Home-like details to soften the stand
Open slatted screens added texture and depth, while varied paint tones across the walls softened the overall feel. On the exterior, a limewash paint finish was used to create a subtle, washed effect that added character and warmth.
DSC09541

THE EXPERIENCE

Guests experienced stepping into a real showroom, tucked inside the noise of a trade show.

The layout was easy to move through, with clear sections and space to pause, sit, and connect with the brand’s team. With track lighting, a soft sound system, and dynamic digital screens, the space was always active – there was always something to see, hear, or explore. A calm, inspiring setup that felt like a home worth stepping into.

Related Projects

Stoneglow Candles
A refreshed space for a brand with over 30 years of heritage in designing and crafting handmade candles.

VIEW PROJECT

6Y6A7228

Related Projects

Onepointfive
One of the world's biggest commerce platforms, Shopify is a one-stop shop for millions of brands looking to sell their products online.

VIEW PROJECT

IMG-20230927-WA0013-copy
quote
Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings as well as lovely comments about our stand. Thanks once again Envisage!
Smith & Nephew, USA
quote
The team have been 5-star, and they have built our trade stands across the UK and Europe to a very high standard. They deliver on time and on spec. It has been a pleasure to work with them, and I feel in safe hands in a time-sensitive setup.
Stoneglow Candles
quote
The team are professional, efficient and focused on quality customer service. We would use them again.
Michelin Tyres
quote
We are absolutely thrilled with the stand that ESG created for us! From our perspective, the feedback we received from attendees was overwhelmingly positive, and we couldn’t be more satisfied with the results. Thank you to the stand-building team for their hard work. We look forward to collaborating again in the future!
CDS Group