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David Austin Roses

An experience-led tradeshow stand designed to convert interest into action.

THE BRIEF

At IPM Essen, a key global horticulture show, David Austin Roses needed a stand that could engage an international audience and stand out.

The focus was on a ‘try before you buy’ experience, giving visitors a real sense of the product beyond visuals, while also reflecting their commitment to sustainable growing practices.

Client

David Austin Roses

LOCATION

IPM Essen, Germany

Work

Exhibition Stand

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What we delivered

fragrance testing bar on the David Austin Roses stand at IPM Essen
A sensory-led fragrance testing bar
Built to deliver a hands-on experience, we created a bespoke fragrance testing bar, inviting visitors to engage directly with the roses through scent. The feature worked as a natural conversation starter and added clear value by letting visitors experience their products personally.
lead capture zone for David Austin Roses' trade show stand at IPM Essen
A space built for connection
The fragrance bar was supported by a layout designed to encourage visitors to dwell and learn more about the brand. Casual seating areas created space for relaxed conversations, while integrated digital screens showcased the latest catalogues and made it easy for visitors to sign up and share their details.
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A recognisable and consistent environment
The stand carried a clear and confident visual identity throughout. Signature tones, materials, and finishes were applied across every element, allowing the space to feel instantly familiar while still refined.
David Austin Roses' trade show stand at IPM Essen

THE EXPERIENCE

The result was a space shaped around exactly what David Austin Roses and their audience needed.

It gave visitors multiple ways to engage, from testing fragrance to having meaningful conversations, all within a setting that felt considered and premium. The trade show stand created the right conditions for building relationships and driving sales, without losing the quality and attention to detail expected from the brand.

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1K8A4325
quote
The team have been 5-star, and they have built our trade stands across the UK and Europe to a very high standard. They deliver on time and on spec. It has been a pleasure to work with them, and I feel in safe hands in a time-sensitive setup.
Stoneglow Candles
quote
The team are professional, efficient and focused on quality customer service. We would use them again.
Michelin Tyres
quote
We are absolutely thrilled with the stand that ESG created for us! From our perspective, the feedback we received from attendees was overwhelmingly positive, and we couldn’t be more satisfied with the results.
CDS Group
quote
ESG supported us in delivering a new concept of seminar events focused on Net Zero and decarbonisation, with sustainability at the heart of the project. The team provided seamless end-to-end delivery using thoughtfully considered sustainable materials and solutions - without compromising on the finish - helping us bring the event to life. Communication was excellent throughout - we look forward to working together again on future projects!
CEF