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Haier Private Conference

Turning Anfield Stadium’s conference room into a working brand environment for product launch, connection and play.

THE BRIEF

Envisage partnered with Robotproof and Haier to create a pop-up brand experience within Anfield Stadium’s conference spaces for their annual private conference.

The event focused on celebrating Haier’s success and its Liverpool F.C. partnership, launching new products and hosting up to 200 guests across multiple zones, including presentations, product expos, gaming areas and breakout spaces.

Client

Robotproof

LOCATION

Anfield Stadium, Liverpool

Work

Brand Experience

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What we delivered

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Full environmental graphics and wayfinding
Welcome signage, directional graphics and window vinyl were produced to control how guests moved through the space. The stadium was easy to navigate and visually owned by the brands from the moment guests arrived.
close up of a product zone at the Haier conference
Six structured product showcase zones
We built dedicated areas to display over 30 different products across Haier, Hoover and Candy. Each zone allowed guests to explore products up close while keeping the layout open and easy to move through.
Haier_OneVision_Event-8
Presentation, breakout and expo areas
The main presentation space flowed directly into breakout meeting zones, catering points and product expo areas. This allowed formal sessions and informal conversations to sit naturally alongside each other.
event stand for Haier at the One Vision event

THE EXPERIENCE

The layout encouraged movement, the products were easy to explore, and the interactive elements kept energy high across both days.

For Haier teams, it created a setting they were proud to host in. For retailers and media, it made product discovery simple and memorable.

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Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings, as well as lovely comments about our stand. Thanks once again Envisage!
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The team have been 5-star, and they have built our trade stands across the UK and Europe to a very high standard. They deliver on time and on spec. It has been a pleasure to work with them, and I feel in safe hands in a time-sensitive setup.
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The team are professional, efficient and focused on quality customer service. We would use them again.
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We are absolutely thrilled with the stand that ESG created for us! From our perspective, the feedback we received from attendees was overwhelmingly positive, and we couldn’t be more satisfied with the results. Thank you to the stand-building team for their hard work. We look forward to collaborating again in the future!
CDS Group