Qualys ROCon

The premier cybersecurity event for top security leaders.

THE BRIEF

Qualys hosts ROCon as a respected event for senior security leaders and practitioners.

For their annual event, they wanted the environment to make a strong, brand-led statement while remaining consistent across several rooms. The space needed to feel connected, well considered, and memorable for guests. The aim was to create an experience that people would value being part of and clearly remember after the event.

Client

Qualys

LOCATION

Hilton Park Lane, London

Work

Brand Experience

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What we delivered

Qualys ROC experience at their ROCon event
A purpose-built ROC experience hub
At the centre of the event space, we created a control room-style environment that placed the Qualys ROC system at the heart of the layout. The structure, screens, and positioning worked together to make this a natural focal point for guests. This area gave visitors an accessible way to understand the technology and quickly became one of the most shared and photographed parts of the event.
display booth at the Qualys ROCon event
A structured partner showcase area
We designed and built bespoke joinery to form 11 uniform demo booths for Qualys’ cybersecurity partners. Each booth was finished with individual graphics to give every partner a space that felt distinct while still maintaining a consistent and on-brand look across the area. This layout allowed guests to move easily between partners while giving each exhibitor a professional space to present their tools and expertise.
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A guest-focused brand experience
The environment was designed to offer more than a typical conference or speaking session setup. The layout guided guests to move between demonstrations, workshops, and conversations throughout the day. Each part of the space had a clear purpose, helping to maintain energy and interest while allowing guests to make the most of their time.
Guests talking at the Qualys ROCon 2026 event

THE EXPERIENCE

Guests left with a strong impression of the Qualys team, their expertise, and the quality of the event.

The environment supported valuable conversations and learning opportunities. The space helped turn technical discussions into practical understanding and gave guests an experience that felt well organised and worthwhile.

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We are absolutely thrilled with the stand that ESG created for us! From our perspective, the feedback we received from attendees was overwhelmingly positive, and we couldn’t be more satisfied with the results. Thank you to the stand-building team for their hard work. We look forward to collaborating again in the future!
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