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JCB

Future-focused exhibition experience for IRE 2026.

THE BRIEF

JCB required a stand that was loud and proud for IRE 2026, that would bring its "Always Looking for a Better Way" philosophy to life.

Showcasing its latest equipment, hydrogen-powered technology and connected solutions. The objective was to create a future-focused visitor experience that increased visibility, encouraged engagement and reinforced JCB’s position as an industry leader.

Client

JCB

LOCATION

Maastricht, Netherlands

Work

Exhibition Stand

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What we delivered

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Road To Zero Zone
A dedicated area highlighting JCB's alternative fuel strategy and advancements in hydrogen-powered technology.
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Interactive Digital Experiences
Integrated digital content and LiveLink demonstrations showcasing connected machine management and fleet intelligence solutions.
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High Impact Brand Environment
Large-scale overhead branding, open-plan layouts and strategically positioned machinery designed to maximise footfall and visibility across the exhibition hall.
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THE EXPERIENCE

Designed, produced and installed by Envisage, the stand delivered an immersive and engaging visitor journey that combined innovation, technology and machinery in a cohesive brand experience. From interactive digital touch points to hospitality and customer engagement areas, every element was carefully was carefully considered to encourage exploration, facilitate meaningful conversations and showcase JCB’s vision for the future of the rental industry.