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PUMA Deviate 4

Celebrating PUMA’s Deviate 4 launch with a high-impact showcase in its largest European store.

THE BRIEF

Following the success and buzz of the McLaren Formula 1 Team x PUMA partnership takeover, the same prime window space was reimagined for an entirely new focus.

This exclusive brand experience was set up for the fourth generation of the Deviate running shoe, newly released for 2026. The installation needed to communicate the advanced technology inside the shoe and turn that understanding into buyer confidence and sales.

Client

Polyworks Studio

LOCATION

Oxford Street, London

Work

Pop-Up Retail Experience

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What we delivered

4
A motion-driven central window display
At the centre of the window, we manufactured a bespoke podium and display structure designed to create a sense of speed and movement. LED light rods were programmed with consecutive colour changes, producing an illusion of motion around the shoe. The effect drew attention from a distance and reinforced the performance focus of the Deviate 4.
5
Insight-led feature displays
Dedicated display points each highlighted a specialist feature of the shoe, from NITRO technology to PUMAGRIP performance. These were supported by digital screens to catch attention from across the store and clearly explain the performance benefits.
6
A live demonstration display
We designed and manufactured a kinetic demonstration where a mannequin foot, mounted on a threaded bar, moved continuously to compress memory foam beneath it. This live motion showed the shoe’s impact protection in action, turning a technical feature into something shoppers could instantly see.
3

THE EXPERIENCE

Installed the same evening as the previous display was removed, the transition was smooth and time-efficient with no disruption to the store.

This was a showcase built to create excitement around forward-thinking technology, which made the features easy to understand and helped build buyer confidence, directly supporting in-store sales of the Deviate 4.

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Our stand was beautifully open and reflected the brand image so well. We had lots of interest in our new product offerings, as well as lovely comments about our stand. Thanks once again Envisage!
Smith & Nephew, USA
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The team have been 5-star, and they have built our trade stands across the UK and Europe to a very high standard. They deliver on time and on spec. It has been a pleasure to work with them, and I feel in safe hands in a time-sensitive setup
Stoneglow Candles
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The team are professional, efficient and focused on quality customer service. We would use them again.
Michelin Tyres
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We are absolutely thrilled with the stand that ESG created for us! From our perspective, the feedback we received from attendees was overwhelmingly positive, and we couldn’t be more satisfied with the results. Thank you to the stand-building team for their hard work. We look forward to collaborating again in the future!
CDS Group